Everything You Need to Know About the Mannequin Challenge
If you don’t know about it, you’ve been hiding under a rock. Celebrities like Demi Lovato, Kevin Hart, Zach King and Shay Mitchell are some of the influential people having fun with the viral movement that has been taking over the internet and tempting everyone to jump on the bandwagon. So just how big is it? Who are engaging? And which posts should be crowned the best? Check out our analysis on the latest internet sensation…
AGE & GENDER
Let’s start with the audience…there are slightly more males participating in the challenge than females with 51.36% vs 48.64%. And when we look at the age range, the most active group overall is 25-34 years old, accounting for 41.58% of the audience.
NUMBER OF POSTS
According to wikipedia, it’s believed that the viral movement was started about a month ago by a group of high school students in Florida, you’ll see the number of posts using the hashtag has grown quickly and hasn’t slowed. Just yesterday, over 26k+ posts were shared on Instagram with #MannequinChallenge.
And just how viral is this compared to past memes?
#MannequinChallenge has generated over 93m likes, comments and facebook shares through Instagram. Compare that to #HarlemShake which had just about 1.5m.
TOP POSTS
So who created the most noise in their rendition? Hint: The royal family of reality TV had a part in it but you may be surprised to hear it’s the newest member of the group that drove the most likes & comments.
#1 – BlacChyna made the time pass during labor by getting everyone involved in the challenge. The post generated over 10.2m views, 1.1m likes and over 66k comments…that’s ALOT of love.
#2 – The second spot goes to Lele Pons. Her funny take on the challenge drove 7.4m views, 857k likes and 29k comments.
#3 – The king of Instagram magic, Zach King, takes the 3rd spot with 4.5m views, 754k likes and 7k comments. How did he get objects to freeze?! Now that’s impressive!
#4 – This impressive group of dancers captured by Maddie Ziegler racked up 2.6m views, 462k likes and over 5k comments.
#5 – And King Keraun’s take on the challenge landed him the last spot on the Top 5 list with 6.5m views, 410k likes and 27k comments.
For data on any social account or hashtag, sign up for a free 14-day trial of our Insights platform!
