3 Ways to Leverage Snapchat this Football Season

Oct 03, 2016 - Published by: laura

We are in week 4 of what some call the best time of the year. With about 3 1/2 months until the AFC and NFC Championships, and 4 months to go until the Super Bowl, there is still plenty of time to join the conversation and get in front of this audience. And it’s a massive audience at that…last year over 99 million people tuned in for the AFC and NFC Championship Games, up 8% from last season.

While the majority of TV viewership is declining, sports is still a segment where there is growth. But is spending a million dollars on a TV ad that you can’t effectively measure, really worth it? Partnering with an Influencer who has an engaged audience, with similar interests to your target audience, is where you will see the most results. Not convinced? Check out an analysis we did for Super Bowl 50.

So how do you leverage Snapchat for an upcoming football campaign? Here are three ideas…

Brand Takeover

Influencers are the most brilliant marketers on the planet. Let them take their skills and put it behind your brand channels for a one day account takeover. They will bring a unique perspective to your account, up your follower count and generate significant engagement.

VIP Access

Send Influencers to one of the most anticipated games of the season and get them behind the scenes access. Unveil never before seen photos and videos (think team huddle!) through Snapchat for VIP access that otherwise wouldn’t be possible. What’s better than going to the game? Being able to experience the game through the lens of a VIP.

Unveil a New Product

Partner with multiple Influencers to showcase a new product just in time for kick-off through staggered launches. Launching this during a multi-day time period will build the perfect buzz to drive awareness and purchases.

To partner with an Influencer or to discuss anything Influencer Marketing related, reach out!